If you've ever heard of a flashmob, that's basically what Improv Everywhere does. It is a group based out of New York City in which thousands of regular New Yorkers volunteer to participate in various flashmobs which test the social norms of society.
This is their annual No Pants Subway Ride:
Look at how people react, it is absolutely against the norm to not be fully clothed in public. Volunteers are instructed to act normal as if they are not breaking any kind of norm, while hidden video people record the reactions of others around the partially clothed participants. If asked why they aren't wearing pants they'll simply reply with something like "Oh, I just forgot my pants."
Great example of a sociological experiment.
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